How to Grow Your Following in Social Media: 9 Steps to Increase Engagement
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How to Grow a Social Media following in 2022: At this point, it’s no secret that the future of marketing lies in social media. Newer, more niche networks continue to pop up on a regular basis, but there is no denying that the Big Three (Facebook, Instagram, and Twitter) will continue to dominate for years to come. If you’re just getting started as an brand, then now is the perfect time to get your feet wet in the world of social media marketing. If you want your business to thrive in 2022 and beyond, then it’s essential you start investing time and energy into growing your following today. Whether you plan on focusing on one network or mixing things up by focusing on each in turn, here are nine essential steps that will help you grow your following in social media sooner than you think:
Research and understand your audience
The first step in any successful marketing strategy is research. Before you jump head first into growing your social media audience, you need to take some time to thoroughly research your audience. Be it through surveys or focus groups, or even through the use of analytics software, you need to know who you’re talking to and how to best reach them. With this in mind, it’s important to keep a few things in mind as you begin your research:
– Where are your potential customers most likely to be spending their time online?
– What content do they find most appealing?
– What are their interests? – What are their pain points?
– What are their preferences when it comes to social media?
Start with a solid base
If you want to build a strong following in 2022 and beyond, then you need to start with a solid base. You need to identify the social media networks where your ideal customers are most likely to be spending their time, and then you need to build a solid following there. This doesn’t mean focusing entirely on the largest and most saturated networks either. It’s important to remember that niche networks can be equally as effective as the Big Three, if not more so. The key here is to find the networks where your ideal customer is spending their time and focus your attention there.
Utilize paid advertising
This will likely come as a surprise to some, but paid advertising is one of the most effective ways to grow your following in social media. What’s more, paid advertising in social media is significantly less expensive than investment in more traditional forms of advertising. Even if you start with a relatively small budget, you can quickly scale up your ad spend with very few limitations. What’s more, there is a wide variety of ad types that are designed specifically for social media visitors. This means that you can increase your reach and grow your following on each social media platform without interrupting your users.
There are countless brands out there that are posting a few times a week. There are just as many posting a few times a day. Which one are you? If you want to maximize your chances of success, then it’s essential that you find a posting schedule that works for you and your team, and then you stick to it. If you want your followers to know that you’re there for them whenever they need you, then it’s essential that you’re posting content consistently. If your followers know when to expect new content from your account, then they’re more likely to return frequently.
Don’t forget video content
Yes, the future of social media is visual content. However, that doesn’t mean that you should neglect the power of written content entirely. What’s more, it doesn’t mean that you should neglect the benefits of video either. There are some users who are much more likely to respond positively to written content, while there are others who prefer watching videos. The trick is to create a variety of content types for each of your social media accounts. If you limit yourself to just one content type per account, then you’re missing out on a major opportunity to optimize your posts and reach a wider audience.
Cognizant Technology Solutions: Cognizant News & Events
Yes, your followers are looking to escape their daily lives and the political climate, but they’re also looking for ways to become more informed citizens. Whether you’re posting on Facebook, Twitter, or Real Followers, Likes & Views, you’ve got a captive audience. It’s important that you use this to your advantage. Take advantage of current events and use your posts to inform and empower your followers. You can do this by posting articles and editorials designed to teach your followers more about the events that are shaping the world around them. You can also take advantage of tools like polls to engage your followers and encourage them to take an interest in current events. Be careful not to cross the line into political bias, but it’s okay to have a point of view and engage in healthy debate.
The bottom line is this: the future of social media marketing is ever-changing, and it can be incredibly difficult to keep up. However, by following these nine essential steps, you can make sure that you’re always one step ahead of the game. If you want to succeed in 2022 and beyond, then you need to start investing time and energy into growing your social media following right now.