The social media landscape is continuously changing. New platforms are emerging and dying every day. Keeping up with everything can be exhausting, which makes it difficult for businesses to find their perfect social media sweet spot. That being said, there’s no denying the power of social media for brands.
Statistics show that the majority of millennials actively use social media as a resource when making purchase decisions. In fact, 90% of people check brand websites first before buying a product online. If you want to build your brand’s visibility and gain new followers on social media, you need to understand where your target audience spends time online and which networks they prefer most.
The key to success is creating an effective strategy that fits your brand and budget at the same time. Let’s explore some useful tips to get started on the right track with building your brand’s visibility through social media marketing:
Build a solid foundation with a great ad game
The first step is to plan out your ad strategy for each social media channel you want to invest in. This will help you decide how much you should be spending and where you should be directing your funds. For example, Facebook, Instagram, and YouTube are currently the top social media channels with the most users.
If you have an established brand, you should focus on boosting your campaigns on these channels to get the biggest return on investment. When you are creating your ad copy, you want to give your audience a clear idea of what your brand stands for. You also want to connect with your target market, so they can relate to your brand.
Your ads should also be visually appealing and include your brand name and a clear call to action. Keep in mind that the images you use in your ads should be relevant to your brand and avoid making false promises. If you violate any terms of service or possible regulations, you could get your ads taken down and your account suspended.
Use video marketing to build awareness
Videos are a great way to build awareness for your brand. When you create a video, you want it to be as simple as possible with a clear call to action so your audience knows how you want them to respond. You can do this by creating product reviews, tip videos, behind-the-scenes clips from your office, etc. You can then share your videos on all of your social media channels and encourage your followers to share the content with their own communities.
For example, if you own a restaurant, you could create a video highlighting your most popular dishes. This will give your potential customers an idea of what they should order and allow them to feel like they have a sneak peek behind the scenes. When choosing which social media platforms to post videos on, keep in mind that not all of them are created equal. YouTube, for example, is the second most visited website in the world and the preferred video platform for millennials.
Leverage social listening to understand your audience
You need to know your audience before you can market to them. To do this, actively participate in social media groups, join conversations on your brand’s page, and follow influencers in your niche. If you follow influencers in your field, it will help build your brand’s visibility and get you noticed by their followers.
This is a great way to join in on conversations and show your target audience that you’re actively involved with your customers. Boosting your posts is also a great way to engage with your audience. Simply select the post you want to promote and select “Boost Post”. This will help your posts go viral and reach a wider audience. Boosting your posts is an easy and effective way to expand your reach and make sure your posts are seen. You can also boost your posts on a budget, which makes it easy for any business to invest in boosting their posts.
Create quality content to engage with your audience
You want to create engaging content your audience will love. This could be a video series, a quiz, a blog post, or anything else your audience will find valuable. This will help you build an audience that trusts you and is interested in your brand. It also gives you a chance to respond to your audience’s questions and create a dialogue with them to further engage them with your brand.
The best way to do this is to use a content calendar. This will help you stay organized with your content schedule and help you make the most of your time. Creating engaging content is the best way to build your audience and show them that your brand is trustworthy and worth their time. It also gives you a chance to connect with your audience and get their feedback on what you can do better.
Promote your most popular content
Your most popular pieces of content are the ones that are getting the most responses. This means your audience is engaging with them the most. This is why promoting your most popular content is important. It gives your new followers a chance to read your best pieces and become engaged with your brand. Most social media platforms provide easy ways to promote your posts. Facebook, for example, has an “Ads Manager” where you can select the posts you want to promote and choose how you want to target your audience. This is especially helpful if you want to target new audiences and boost your posts to entirely new audiences.
Social media marketing can be a challenging and time-consuming process. It’s important to keep track of your progress and adjust your strategy accordingly. It’s not uncommon for it to take months to see results. You need to be patient, create a strategy that fits your brand, and follow these tips to help you gain more followers.