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How to Build a Better Social Media Presence: A Step-by-Step Guide

How to Build a Better Social Media Presence: A Step-by-Step Guide

There are several different social media sites on which your prospective customers can follow your brand. If you’re only active on one or two, you might be missing out on a lot of potential followers.

For example, while many people are active on Instagram and Twitter, not as many use Pinterest or Google+ as their primary accounts. If your business is new and small, it may feel like it isn’t much you can do to grow your social media presence. However, with the right strategies, you can create an impactful presence for your brand on social media that will help you gain more followers and customers in the long run. Luckily for you, we have the advice to get you started!

What is Social Media Marketing?

Social media marketing involves promoting your business and brands online through social media sites. This marketing practice is used by many different types of businesses and is extremely effective because it’s convenient and easy to scale. The best way to think of it is as a hub that allows you to connect with potential customers, get feedback on your products and services, and show off your expertise in the field.

You’ll notice that the examples of social media marketing below are primarily focused on growing your online presence through social media, although there are other uses for this marketing strategy as well. Social media marketing includes using social media platforms for marketing purposes, which is to say that you’re using these sites to promote your products and services to a wider audience. The best social media marketing campaigns bring customers in from various other platforms like Instagram, Facebook, Twitter, and more.

Create a Compelling Profile

There are many social media sites that you can choose from to host your brand’s profile. It’s important to choose a site that both aligns with your company’s target market and that has enough users to garner attention.

For example, while Pinterest is a great way to showcase visual content, it may not be the best choice for a travel agency since there aren’t as many users on that platform as compared to other sites. If you’re hoping to drive brand awareness, a good place to start is with the social media site that has the most users. That site is none other than Facebook, where millions of people are active daily. As a result, having a profile on this site is a great way to connect with potential customers, show off your brand’s personality, and learn more about your customer base.

Establish User Expected Behavior

In addition to hosting private events, you can also establish user expected behavior by adding a “about” section to your profile. This section will allow you to give your prospective customers more information about who you are and what your brand stands for. While it’s common to see companies list their address and phone number in this section, it’s not always appropriate. For example, a non-profit organization may want to leave their address and phone number off its profile. Instead, they can simply let their followers know that they can find out how to contribute to their cause through the social media platform.

Increase Visibility Through Co-Marketing

Co-marketing, in general, is any type of marketing that involves two or more brands working together to promote each other and increase each others’ reach. Co-marketing is a common practice, especially when it comes to social media. If your brand is new and you’re trying to increase your social media followers, you can consider partner marketing with a more established brand.

This will help put your brand on the map and bring more attention to it. To find brands to partner with, search for Facebook groups and other social media platforms that host co-marketing opportunities. You can also reach out to other brands to see if they’d be interested in co-marketing with you.

How To Grow Your Online Presence With Real Followers, Likes & Views

Now that you know the different ways to increase your social media followers, let’s discuss how to retain those followers. Once you’ve attracted followers to your brand, you want to make sure that they stay loyal to you. There are a few ways that you can keep your followers coming back for more. For one, you want to make sure that you’re engaging with your followers as often as possible. This can include sharing your posts, responding to comments and questions on your posts, and reading other posts that your followers have liked or commented on. Secondly, you want to make sure that you’re responding to any negative comments that your followers leave on your posts. If you ignore negative comments, you run the risk of losing followers.


Social media is an excellent way to build your brand and connect with potential customers. To grow your presence on these platforms, it’s important to understand what your followers want and to actively engage with them. By following the tips in this article, you can increase your followers and make the most of your social media marketing campaigns. Now it’s time to put these tips into practice and start growing your online presence. From creating a compelling profile to hosting private events, there are many different ways to increase your social media traffic. With the right strategies, you can make an impact on social media and attract more customers to your brand.